The start of a great conversation

Hi to one and all…Welcome to my blog. A place to seek marketing ideas and inspirations that are aimed at helping your business boom.

What I promise is stimulating discussion and tips on how to make the most of your marketing spend, whether it be one dollar or thousands.

You know, it constantly bugs me when I see small to medium sized businesses (even corporations for that matter) spend money hand over fist on advertising, direct mail, telemarketing and so on with a message that leaves you feeling anything but inspired.

The bottom line is that we as consumers don’t care…all we’re interested in is what’s in it for me. As a business, if you understand this then you’re well on the way to effective marketing and lots more (of the right) customers. Now you’ve got to love that!

BTW, to make this Blog of even greater value to you (my precious reader) I intend listing a book title relevant to whatever it is I’m blogging about at the time. Given this is just a general intro, I thought I’d start with a Marketing text that proved quite beneficial to me upon its release. I continue to use many of Seth Godin’s principals to this day. I highly recommend buying Permission Marketing.

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