Sign Language

I’m writing this blog entry whilst sitting at the local sports ground as my son does football training. I was going to write about a customer service experience I had yesterday, but I think I’ll save it for another time as the signage around the ground has caught my attention. Not for it’s brilliance, but [...]

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Try before you buy

I know sampling isn’t new. Let’s get that straight, up front. But lately I’ve been thinking that such a great marketing tool that has the ability to get lots of people trying your product (or service) is not used often enough. Let’s start with the obvious… Bakers….There shouldn’t be a baker in this world that [...]

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Do you readily accept ideas from others?

My experience tells me that most business owners don’t. Maybe they’re too busy. Maybe they think they know better. Or maybe they think the idea is just plain stupid. No doubt the answer lies in all three. It’s amazes me how many ideas I’ve personally offered up that have fallen on deaf ears. Now I’m [...]

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