Podcasting…A marketer’s dream

Gee I love Podcasts…I listen to them daily.

Not only do I get to choose what I want to listen to, but I get to choose when as well. And I love the fact that Podcasting makes it possible to listen to people from all over the globe talking about subjects they are passionate about. Folk who ordinarily may not get the opportunity to share their views in the mass media.

The other upside of Podcasting is that it gives the Marketer the opportunity to create an entire program around their product or service. Not just a thirty second ad, but a fully fledged production that can go for as long as they like. You see, producing a podcast is a very inexpensive operation…all you really need is a good mike, a computer, some editing software and a bit of technical nowse to upload it to iTunes. Additional costs may come in the form of voice talent and a music score, but both these things are freely available as well.

So, if you’re a business owner and are looking for a cheap way to promote your business then I strongly recommend Podcasting. You don’t need to create an epic, just something enetratining that will appeal to your target audience. Here’s some ideas:

1. Educate people on your area of expertise.

2. Offer tips on how to get the most out of your product or service.

3. Tell the story of how your business came to be (if it’s interesting!)

4. Interview suppliers in related areas

Importantly, if you decide to Podcast, make it interesting and entertaining. Not dull and lecture-like.

There are some great examples of businesses both small and large doing it…here’s some to check out:

Manager Tools

Marketing Monday

The Real Estate Guys

So, what are you waiting for? I’d love to hear your thoughts on this great marketing tool.

One Response to “Podcasting…A marketer’s dream”

1. The Ideas Guy - BoomCast » Blog Archive » Is Podcasting Dead? Says:
   February 13th, 2009 at 10:25 pm

   [...] been a believer in Podcasts for years now. Here’s [...]

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