Building a brand is all about EMOTION

A brand is best defined as an emotional attachment. Newsletters, brochures, websites, advertisements and even blogs are all mediums of communication that aim reach out to your target market and create that attachment. A major part of any of these mediums is the copy…the other part of course being the visuals. Without effective copy, your [...]

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An advertising idea that is cleaning up

I love it when I see a smart advertising idea. As I am often heard commenting to Clients (and anyone else who wants to listen)…99% of advertising is a waste of time. Either the message is not compelling or the place in which it appears is wrong, wrong, wrong…Given the expense of advertising as a [...]

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