8 Sure Fire Ways To Creating Copy That Sells

In my Marketing workshops for small business owners I talk a lot about how important it is to get your message right before you worry about where to put it. I call this simply – The Message VS The Medium. In my experience working with 100s of SMEs over the years they too quickly race [...]

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Here’s how Obama Used Social Media

There are many, many reports and opinions going around about how Social Media can work for businesses and organisations. Well, you officially have my permission to stop searchiing for and reading all of them. This is the only one you’ll need. Beautifully titled The Social Pulpit : Barak Obama’s Social Media Toolkit, it takes you [...]

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5 Things I Do To Avoid The Curse Of Social Media

You know what the problem is with social media? It’s so damn exciting! Everywhere I turn I come across more great tools, more great information, more ways of using existing tools that I thought I’d previously mastered. All with the aim of promoting mine and my Clients’ businesses. My reading folder is bursting at the [...]

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Is Podcasting Dead?

I’ve been a believer in Podcasts for years now. Here’s why:     You can listen to them when and where you choose…no need to tune in at a certain time. There’s a Podcast on almost any subject you can think of. There’s few or no ads. The presenters are real…They’re not working to the beat of [...]

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Simplicity Wins Over Detail Everytime.

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Am I missing something?

Is it me or is it them? I’m feeling a bit let down at the moment. You see I’m running these two marketing workshops in March for Not-For-Profit organisations to learn about traditional and innovative marketing ideas. Attendance fee is $347 for each session. A session runs for 4-hours. Here’s the info http://theideasguy.com.au/workshops Getting them [...]

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Five Killer Ways To Be Part Of Your Local Community

I’ve been thinking about this idea of local businesses ensuring they’re well and truly part of their community. The thought came to me this morning as I was walking to my office. You see, I’m lucky enough to have an office in my local village’s shopping centre…It’s not big but that doesn’t stop at least [...]

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You Register A Business. But You Build A Brand.

I just met with a Client who is trying to see the importance of creating a brand to senior people within his organization. And boy, is he finding it hard. “They’re so rational”, he screams. “They’re more interested in the numbers than the  heart and soul of why we come to work each day.” And [...]

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Extreme Product Demonstration

I don’t know about you but I love it when I see I see a product (or service) promote itself by an extreme demonstration. The picture tells a thousand words. How would you use this marketing tactic to promote your business?

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Is it OK to plan less, and act more?

At the end of last year, I made a business decision to do more educating and less writing. To share the knowledge and ideas I’d collected in the various corners of my mind over the past 20+ years working in Marketing Communications. Strategy documents no longer excited me…Marketing theory often falls on deaf ears. And [...]

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