Is Podcasting Dead?

I’ve been a believer in Podcasts for years now. Here’s why:    

1. You can listen to them when and where you choose…no need to tune in at a certain time.
2. There’s a Podcast on almost any subject you can think of.
3. There’s few or no ads.
4. The presenters are real…They’re not working to the beat of a network’s drum.
5. They’re global…I can download shows from many parts of the world and not just my own backyard.
6. Those that produce them are usually passionate and expert in their chosen topic.
7. They’re FREE!

All these, I think, are pretty darn compelling reasons for making Podcasts a chosen media.

But it appears I’m the Lone Ranger…at least in Australia.

When I ask business owners in my Marketing Seminars have they heard of podcasting…70% say “No”.

My co-host in the Podcast we’re producing at the moment thinks they’re too hard to download.

Most just seem to be using their iPods for music. What a waste!

I feel better now having got this off my chest. It’s helped remind me that I’m right in thinking that Podcasts are the way of the future…It’s just taking time for them to catch on. In the lucky country anyway.

So I will continue to recommend them to Clients as an effective, low cost way to promote their business. And I will continue to produce the first season of my upcoming show.

But what do you think? Are Podcasts under-rated or over-rated? Are they dead?

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