There are many, many reports and opinions going around about how Social Media can work for businesses and organisations.
Well, you officially have my permission to stop searchiing for and reading all of them.
This is the only one you’ll need.
Beautifully titled The Social Pulpit : Barak Obama’s Social Media Toolkit, it takes you through how he and his team used all the social merdia tools at their disposal to communicate intimately with the American people.
Please pass this on to all and sundry…Evertyone who’s thinking about, taking part in or dubious as to thje power of social media to build an organisation deserves a copy.
And once you’ve read it, let me know what you think. Is there anything you disagree with? What would you have done differently?