Six steps to doubling your Cafe business using Twitter

I love it when I see a small retail business using social media intelligently.

In fact no, I love it when I see small business using social media. Period!

I mean, there’s too many reasons supporting the fact that it’s just a bloody good idea. Like…No cost of entry…No…not low. That’s good isn’t it?

So you can imagine how excited I was when I came across Coffee Groundz example. It’s pretty simple…

1. Cafe Owner starts twittering.
2. Local fellow sees cafe owner’s tweets and tweets an order.
3. Cafe owner gets a sale.
4. Cafe owner also realises that he can use this as a new channel to market and starts promoting the fact that you can order your skinny rice milk frappacino via Twitter.
5. Idea takes off…everyone talks about it…Regular tweet-ups start happening.
6. Cafe owner doubles his business…No money outlayed.

How tweet is that! You can check the whole story here.

Do you know of a retailer who’s done something similar? Please share it.

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