20 Doable Marketing Ideas

This blog post is a result of my most successful Twitter campaign ever…successful in that the ideas took me 5-minutes to post and added 30 Followers in a matter of minutes. The campaign was made up of 20 tweets altogether…hash tagged ‘Doable Marketing’. My idea was to share 20 doable ideas that any small business owner could do to improve their marketing efforts….Doable in the sense that they cost little or no money to implement, were easily understood and effective in the results they could produce.

Importantly, no one of these ideas will work in isolation …however if you do one a day for the next 20-days you’ll lay a solid foundation that should increase enquiry to your business…and that’s why we do it after all…right?

So, here they are:

1. Thank one client a day for the next 5-days.
2. Send someone around to your top 10 clients and have them wash their car.
3. Pick one designer for all your needs & stick with him or her…the results will be beautiful. Well, at least consistent.
4. Send Clients really useful links to websites that will add value to their life or business.
5. Identify the real problem your business solves for your Clients and build all your communication around solving it.
6. If your business relies on local custom, get to know your pizza guy and real estate agents. Buy them a coffee.
7. Go halves in an ad campaign with a business that has relevance to yours.
8. List whatever it is you sell on eBay. I once listed an hours coaching and got more than my standard rate!!
9. Use the back of your business card for something meaningful. Quotes. Dates. Your biz story. Folio.
10. Offer a referral bonus. Book vouchers are a great all round gift.
11. Pay a visit to your competition.
12. Get a Client to write your next ad.
13. Create 5 different email signatures…each one with a different offer.
14. Think of your ideal Client. Identify them. Then cold call them. Oooh, the pain!
15. Send an email to all Clients (past, present, future) detailing ALL the ways they can use you.
16. Include an offer on all invoices you end out from now on.
17. Reprint your business card to include your Twitter, Facebook and Linked In IDs.
18. Include you web address in your voicemail.
19. Rewrite your home page copy to list 5 benefits of your product or service.
20. Start sending cards (this is blatant promotion but also one of the better doable marketing ideas around)

Which one is your favorite?

Do you have one to add? Please feel free to do so below.

4 Responses to “20 Doable Marketing Ideas”

1. Raz Chorev Says:
   May 30th, 2009 at 7:41 pm

   I’m not sure how to implement item number 5 on your list. could you expand on that in your blog?

2. Jeremy Roberts Says:
   May 31st, 2009 at 5:40 pm

   Plenty of great ideas here. Thanks for the tips. Time for me to implement some of them for jTips – http://www.jtips.com.au

3. Brody Dorland Says:
   June 1st, 2009 at 5:47 pm

   Timbo! Here’s another idea for marketing and business consultants…

   Send media opportunities to your clients.

   How? Subscribe to a HARO service (Help a Reporter Out). Most HARO services send out daily e-mails filled with inquiries from reporters, bloggers, etc. who are looking for expert sources to help them write stories on every topic imaginable.

   When you get the e-mails, scan the inquiries for topics that match the expertise of your clients. Help them respond to the inquiry. If they get published, you just became a hero (and a valuable piece of their marketing mix).

4. admin Says:
   June 2nd, 2009 at 4:07 pm

   Brody…This is a seriously good idea…and it’s free to implement. Love it. Is there a particular link that aggregates all HARO services?

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