Is This The #1 Business Mistake To Avoid?

This is a story about a small business getting it terribly wrong…and how you can avoid the same mistake. My local Chamber Of Commerce recently distributed a brochure on behalf of one of it’s members. The brochure asked…“Does Google ignore you?” It then went on for 6 pages explaining how they could ensure this didn’t [...]

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Message first. Medium second.

Too many business owners and marketers get carried away concerning themselves with where to place their message, when they really should spend more time getting their message right in the first place. I couldn’t count the amount of times I’ve heard over the years new Clients say to me “Tim, I’ve got to get a [...]

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How single-minded is your marketing?

There’s a key question in any good marketing communication’s brief that asks something like…”What’s the single most important thing you want to tell your prospects?” It’s based on some consumer behavior theory that states that as humans we aren’t overly good at taking in too much information at any one time. Ironically, as Marketers we [...]

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4 Ways Video Blogging Will Change My (And Your) Business

I’m excited…My new Flip HD pocket video camera arrives next week. Besides it being a gadget which excites me anyway…it is so much more than that. It will take the marketing of my business (and my Client’s businesses) to a whole new level. All of a sudden us little guys can have commercials…and interesting ones [...]

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How does Google rank pages? (Or SEO for dummies, like me!)

Author’s note…I’m no SEO guru (at all)…I can barely spell it! BUT… …that said, I just reviewed a slide presentation made at Wordcamp in San Francisco recently by one of the Google honchos. Some of it was pretty complicated (there was even a math’s algorithm!) but within the complication was some gold…real gold. It explained [...]

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Do you have a core product offering?

Do you have a core focus in your business? Up until recently, I thought I did…In fact I thought I was laser-focused. “What I do is crystal clear” I’d say to myself…I help businesses and charities with their marketing efforts with the end result being that they get more inquiry…more customers. Quite a succinct value [...]

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Twitter & Your Business

So I ran a webinar on Twitter and Business today….Click here to view it. It goes for 30 minutes (plus 15 minutes of questions) and you can view it below. Why’s it worth watching? Mmmm…well it shares with you some key concepts that, if you spend a moment understanding them, will enable you to develop [...]

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