Do you have a core product offering?

Do you have a core focus in your business? Up until recently, I thought I did…In fact I thought I was laser-focused.

“What I do is crystal clear” I’d say to myself…I help businesses and charities with their marketing efforts with the end result being that they get more inquiry…more customers. Quite a succinct value statement, huh?

Well, that was true to some extent and quite compelling….who wouldn’t want a piece of that? It’s not as if I don’t have enough Clients.

Yet I continued to feel an uncertainty around the question…Do I really have a core focus?

Then I had an epiphany…well, it was more like a whack across the head by a business strategy coach I’m using at present. He very quickly highlighted to me the fact that whilst I clearly knew what I was and wanted to do for my Clients…I had far too many ways for them to access this brilliance! His words, not mine ;0)

I had to get some laser-focus around my product offering which as I write this includes workshops, webinars, 1-on-1 coaching, campaign implementation, a book and more. No wonder I was going nuts…jumping from one thing to another. One morning I’d be running a workshop…that afternoon I’d be doing some coaching…and the next minute I’d be doing an interview for my book.

So, through a process of elimination I’m working on getting scarily focussed to the point that I have one core product offering that I will deliver exceptionally well to anyone who decides to work with me. My criteria for arriving at this core product offering will include:

• Love-ability (do I love providing it?)
• Do-ability (Is it doable?)
• Accept-ability (Is their a need for it amongst my prospects?)
• Profit-ability (Can I make a good earn from it?)

And yes…profit-ability is purposely last as I want to ensure that I love what I do more than anything and hope that that old cliche of ‘the money will follow’ is a truism!

Have I arrived at my new core product offering? Yes…I’m now in the process of ‘packaging’ it up ready for market. What is it? Bookmark my blog if you haven’t already and I’ll share it with you shortly.

Why am I sharing my business strategy with you. Mmm…well, it’s cathartic…I feel better having done it. I’d love your feedback on it….not for reassurance, just for curiosity really. Most importantly, I think it’s a really smart thing to be doing…and if like me…you feel there’s something that needs fixing in your business then this may just give you that positive shift you need.

What do you think?

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