Do Prospects Know How To Use You?

It often occurs to me that customers and prospects only know a little of what I offer. Does this mean my offer is too broad? Or is it that I don’t make clear what it is I do? I suspect it’s both…which is kind of ironic given I specialise in marketing communications of which Lesson [...]

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Handling Customer Complaints

How often are you pleasantly surprised by great customer service? If you’re like me, then sadly not very often. But recently, I had a good customer service experience that demonstrates the best way to handle customer complaints. Last winter I had a fire grate made. For $170 I got what appeared to be a solid piece [...]

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12 Reasons To Use Social Media In Your Business

Many Clients ask me if they should be utilising the various social mediums available to them. As long as they’re up for providing ongoing content, and they (or someone within their business) has an inkling about how to find their way around the web, then my view is GIVE SOCIAL MEDIA A GO. And here’s [...]

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10 Things You Need To Do To Build A Healthy Brand

I speak to Clients and groups of business owners weekly about what it takes to build a strong brand. The first thing I respond with is that BRANDS ARE EARNT…not bought. You buy a business name…you create a brand. The second point is that it’s important to agree on a simple definition of a brand. [...]

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