Do Prospects Know How To Use You?

It often occurs to me that customers and prospects only know a little of what I offer.

Does this mean my offer is too broad? Or is it that I don’t make clear what it is I do?

I suspect it’s both…which is kind of ironic given I specialise in marketing communications of which Lesson 1, Term 1 is to be simple, clear and single-minded in all your communications! Ah well, nobody’s perfect.

But that’s OK…I’m in the process of fixing that up as I write this post. And I like to wear my heart on my sleeve!

The thing is, there’s a great opportunity awaiting all marketers and business owners to detail exactly what it is their business offers. And I don’t just mean in terms of products or services…although this is surely top of the list.

I’m talking about other things as well like:

• Payment terms
• Opening hours
• Contact details
• Payment options
• Guarantees
• Training
• Special deals

The list is endless. Why keep any powder dry when there’s a potential sale at stake?

Let your customers and prospects know all there is to know about your business…they can cherry pick the necessary information to make an informed decision…which is hopefully to buy…FROM YOU!

What do you think? Should you keep some powder dry?

Leave a Reply

Name (required)

Mail (will not be published) (required)

Website