How To Rewrite Your Website Copy So That It Sings

Task 1 for this coming week is to rewrite my website. Yep…my entire website.

A big task in my mind…I’ve been mulling over it for weeks.

The thought of updating who I am, what I do, how I do it, why people should use my services…and making it all unbelievably interesting has been doing my head in. I do suffer from a certain amount of creative tension, however, this was getting ridiculous.

Then came the lightning bolt. That epiphany that you hear others talk about but that you never have. A little voice gave me these two bits of advice:

1. People aren’t interested in anything but what’s in it for them.
2. People have short attention spans…long copy is dead copy.

Phew! I breathed a long sigh of relief. A huge weight had lift off my shoulders.

So, when I embark on rewriting my website starting tomorrow I am going to spend all my energies telling you in a short, sharp way how I can make your business irresistible (‘case that’s what I’m good at)…and that’s it. Benefit-driven copy that’s all about how I can help your business…and if you want to find out about me…then you can simply check me out on LinkedIn, follow me on Twitter or Skype me (TheIdeasGuy). Job done!

What do you think about this approach…too simplistic or spot on?

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