Twitter’s unexpected downtime today gave me some much needed time to reflect.
It made me think that hey, what if it never comes back up again? How will I reconnect with that wonderful tribe of followers I’ve established over the last 8-months. I’ve established some seriously valuable relationships with folk I’ve never met, and have no other contact detail for other than their Twitter ID. The first thing I’m going to do when it’s back up is bookmark (Delicious) all their sites.
Then, in realising Twitter was down I thought who do I go to to get the low down? Immediately I thought of Mashable (Peter Cashmore)…he’ll know. And sure enough, he had a post ready and waiting.
Now, this blog post you’re reading isn’t about Twitter being down…It’s about getting you to ask yourself this key question …”What are you the go-to-guy (girl) for?” In what circumstances do you want prospects and clients to think of you? In Peter Cashmore’s case he’s positioned himself as being the expert on all things social media…If I want to know something in that sphere then I go straight to him (well his website anyway).
For me, I want to be known as the go-to-guy for when a business wants to make themselves irresistible.
What about you…what do you want to be the go-to-guy for?