Stop YELLING!

I hardly ever listen to commercial radio…it scares me.

However, I happened to tune in today and was reminded why this is the case.

EVERYONE’S YELLING.  The announcers, the ads…the guy in the traffic helicopter!

Is this really what we, us consumers, are demanding? Really?

Would a station that was chilled out, relaxed…fail? Would we all go “That’s shite. They’re not hyped enough?”

I don’t think so.

I have this marketing theory that says “When everyone else is yelling….whisper.” That way you’re more likely to be heard.

Life is busy. The world is often crazy. Surely this presents an opportunity for the odd, brave brand to swim upstream.

What do you think?

7 Responses to “Stop YELLING!”

1. Janelle Says:
   October 21st, 2009 at 1:13 pm

   I think the answer is Triple J, it’s the only station I can listen to without feeling angry…

   No dribble, no competitions on who can drop their pants the longest, no yelling and no lie detector tests on minors.

2. Stephen Saunders Says:
   October 21st, 2009 at 7:38 pm

   Be very very quiet …..

   works for me ……….shhhh

   I agree – a lot of media, and advertisers insult our intelligence with their yelling (!)

   Thanks
   Stephen

3. Tweets that mention The Ideas Guy’s Blog » Blog Archive » Stop YELLING! -- Topsy.com Says:
   October 21st, 2009 at 7:39 pm

   [...] This post was mentioned on Twitter by Luke Harvey Palmer and Dr Stephen Saunders, Parky/Trev/Kimberley. Parky/Trev/Kimberley said: RT @TimboReid: My new blog post: Stop YELLING! http://ow.ly/vArm -Yep timbo why yell? Radio is already 'hot' media (M. McLuhan) = no need [...]

4. Allison Reynolds Says:
   October 21st, 2009 at 7:52 pm

   You are getting old Tim

   Mind you I listen to TripleJ and the local ABC as well as podcasts in the car. Rarely watch TV, and live on the internet.

   I am always amazed when I hear how many ads there are on commercial radio (when my daughter has control of the station selection).

   I don’t see radio ads providing me with useful information any more as my first choice is always the internet….

5. Fred Garrecht Says:
   October 22nd, 2009 at 8:57 am

   For supplementary information about almost anything under the sun you can’t go past ABC Radio National.

   Whether your interests are books, arts, science, history, health and the mind and more there is a program that presents interesting and up to date information. And if you like what you hear you can generally get a podcast to listen again.

   Yes I am getting old but my daughter (21) has taken to several of the programs I like a well.

   So give it a listen.

6. uberVU - social comments Says:
   October 26th, 2009 at 1:50 am

   Social comments and analytics for this post…

   This post was mentioned on Twitter by lukefrombuzzle: RT @TimboReid: My new blog post: Stop YELLING! http://ow.ly/vArm – so true…it is all about a well designed message!…

7. Henriette Martel Says:
   November 2nd, 2009 at 5:01 pm

   What’s even worse are commercials with a loud car crash sound in it when you’re driving … sounds so real that you’re waiting for the aftermath.

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