What Message Does Your Office Send To Clients?

I visited an office yesterday that blew me away.

It wasn’t the most comfortable office…nor the most stylish….clean or functional.

What I loved about it was what it said about the businesses that were in it. It made a statement about their brand that no amount of advertising or PD could do.

These design, layout, materials and location of these offices simply said everything.

In fact, you know what…they weren’t called offices…they’re called Huts. Yep, H U T S!

Occupied by film companies they are literally dropped in to this massive shed down in Melbourne’s Docklands precinct.

Alongside them there’s a large screen and viewing area in case one of them wanted to show their reel to a prospective client…there was a small set with a green screen to film stuff…Oh, and each of the Huts is made from cardboard. That’s what I said…C A R D B O A R D!

Anyway, enough ranting…the point I want to make is that your office location, layout, look actually says mountains about your brand…and who you are. Just ask Google.

What message does your office give to Clients?

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