If you read one article on where marketing is heading in 2010, then this is it. It’s already been tweeted 627 times as I write this into! It’s written by David Garland of Rise To The Top and I think he’s nailed it – from claiming the 30 second is FINALLY dead, to big brands [...]
This whole idea of simplicity in design fascinates me. Especially in regards to websites, whose beauty lies often in the fact that you can rattle on forever about how good you are! I know that’s bad copy, but you can if you want to! The fat is however: 1/ I have no eye for design [...]
There are many reasons…here’s 5 to kick things off: Marketing is the quickest way to a sale. Great marketing identifies a problem your customer or prospect is experiencing and then provides them with a solution that gives them every reason to buy from you (and not your competition). Think of it like this…the marketer of [...]