10 Big Marketing Predictions For 2010

If you read one article on where marketing is heading in 2010, then this is it. It’s already been tweeted 627 times as I write this into! It’s written by David Garland of Rise To The Top and I think he’s nailed it – from claiming the 30 second is FINALLY dead, to big brands [...]

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Simplicity in design scares, yet excites me!

This whole idea of simplicity in design fascinates me. Especially in regards to websites, whose beauty lies often in the fact that you can rattle on forever about how good you are! I know that’s bad copy, but you can if you want to! The fat is however: 1/ I have no eye for design [...]

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5 Reasons To Invest In Marketing

There are many reasons…here’s 5 to kick things off: Marketing is the quickest way to a sale. Great marketing identifies a problem your customer or prospect is experiencing and then provides them with a solution that gives them every reason to buy from you (and not your competition). Think of it like this…the marketer of [...]

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What Message Does Your Office Send To Clients?

I visited an office yesterday that blew me away. It wasn’t the most comfortable office…nor the most stylish….clean or functional. What I loved about it was what it said about the businesses that were in it. It made a statement about their brand that no amount of advertising or PD could do. These design, layout, [...]

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Mixing Things Up To Benefit Our Customers

Whether or not this shoe (Tweeker!) is real or not doesn’t matter, what I love about it is the tailored offering. It mixes two themes up and creates something special. Tailored offerings keep things interesting for the business owner and shows your customers and prospects that you’re always on your toes. I think we sometimes [...]

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Stop YELLING!

I hardly ever listen to commercial radio…it scares me. However, I happened to tune in today and was reminded why this is the case. EVERYONE’S YELLING.  The announcers, the ads…the guy in the traffic helicopter! Is this really what we, us consumers, are demanding? Really? Would a station that was chilled out, relaxed…fail? Would we [...]

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4 Hurdles To Doing Business

I just visited a local graphic designer who had on her office door…By Appointment Only. It got me thinking how, as business owners, we can have systems and structures in place that actually make it hard for people to do business with us. Here’s four that come to mind: 1. Not making your contact details [...]

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Paddle Pops & Remote Control Helicopters

I bought a Paddle Pop today…an ice-cream that should have taken me way back to when I was 10 or so. Instead, all I could think of was how hard the manufacturer had worked at reducing costs whilst still being able to deliver an ‘acceptable’ product. I’m noticing this  a lot lately…products ‘aint what they [...]

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What’s the cost of a smile?

I like shopping at warehouse type stores. Chemist Warehouse. JB Hi-Fi. Bunnings. You know, the stack ‘em high, sell ‘em low set-ups? In doing so I actually feel as though I save quite a lot of money. Unfortunately though, as a general rule, the customer service stinks. Does it really cost more to smile? To [...]

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The World of Real Estate Marketing Has Changed. Forever.

Are you online? Or do you just have a website? The world of real estate marketing has changed forever. And for the better. Running ads, installing boards, printing fliers and having a website are still valid methods of marketing properties and attracting listings, however opportunities abound for the smart Agent who is willing to roll [...]

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