10 Big Marketing Predictions For 2010

If you read one article on where marketing is heading in 2010, then this is it. It’s already been tweeted 627 times as I write this into! It’s written by David Garland of Rise To The Top and I think he’s nailed it – from claiming the 30 second is FINALLY dead, to big brands [...]

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5 Reasons To Invest In Marketing

There are many reasons…here’s 5 to kick things off:

Marketing is the quickest way to a sale. Great marketing identifies a problem your customer or prospect is experiencing and then provides them with a solution that gives them every reason to buy from you (and not your competition). Think of it like this…the marketer of a [...]

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Do Prospects Know How To Use You?

It often occurs to me that customers and prospects only know a little of what I offer.
Does this mean my offer is too broad? Or is it that I don’t make clear what it is I do?
I suspect it’s both…which is kind of ironic given I specialise in marketing communications of which Lesson 1, Term [...]

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12 Reasons To Use Social Media In Your Business

Many Clients ask me if they should be utilising the various social mediums available to them.
As long as they’re up for providing ongoing content, and they (or someone within their business) has an inkling about how to find their way around the web, then my view is GIVE SOCIAL MEDIA A GO. And here’s 12 [...]

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3 Clever Ads…That’s All!

Whilst I am known for my criticising of advertising as a way for small businesses to promote themselves, I do get a little shiver up my back when I see really smart ads. Here’s a three recent ones that did just that:

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Come On Marketers…Lighten Up!

The world can be such a serious place. Having three children who are now of news-watching age reminds me of this every day.
If it’s not bush fires…It’s terrorism. If it’s not terrorism it’s a horrific car accident. Murders. Recession. Concession. Depression. Blah blah blah. You get my drift.
However, the good news is that within all [...]

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8 Sure Fire Ways To Creating Copy That Sells

In my Marketing workshops for small business owners I talk a lot about how important it is to get your message right before you worry about where to put it. I call this simply – The Message VS The Medium.
In my experience working with 100s of SMEs over the years they too quickly race to [...]

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Simplicity Wins Over Detail Everytime.

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Extreme Product Demonstration

I don’t know about you but I love it when I see I see a product (or service) promote itself by an extreme demonstration. The picture tells a thousand words.
How would you use this marketing tactic to promote your business?

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Building a brand is all about EMOTION

A brand is best defined as an emotional attachment.
Newsletters, brochures, websites, advertisements and even blogs are all mediums of communication that aim reach out to your target market and create that attachment. A major part of any of these mediums is the copy…the other part of course being the visuals.
Without effective copy, your market may [...]

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