What Message Does Your Office Send To Clients?

I visited an office yesterday that blew me away.
It wasn’t the most comfortable office…nor the most stylish….clean or functional.
What I loved about it was what it said about the businesses that were in it. It made a statement about their brand that no amount of advertising or PD could do.
These design, layout, materials and location [...]

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Mixing Things Up To Benefit Our Customers

Whether or not this shoe (Tweeker!) is real or not doesn’t matter, what I love about it is the tailored offering. It mixes two themes up and creates something special.
Tailored offerings keep things interesting for the business owner and shows your customers and prospects that you’re always on your toes.
I think we sometimes forget that [...]

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What Are You Known For?

Twitter’s unexpected downtime today gave me some much needed time to reflect.
It made me think that hey, what if it never comes back up again? How will I reconnect with that wonderful tribe of followers I’ve established over the last 8-months. I’ve established some seriously valuable relationships with folk I’ve never met, and have no [...]

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Do Prospects Know How To Use You?

It often occurs to me that customers and prospects only know a little of what I offer.
Does this mean my offer is too broad? Or is it that I don’t make clear what it is I do?
I suspect it’s both…which is kind of ironic given I specialise in marketing communications of which Lesson 1, Term [...]

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Handling Customer Complaints

How often are you pleasantly surprised by great customer service? If you’re like me, then sadly not very often. But recently, I had a good customer service experience that demonstrates the best way to handle customer complaints.
Last winter I had a fire grate made. For $170 I got what appeared to be [...]

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10 Things You Need To Do To Build A Healthy Brand

I speak to Clients and groups of business owners weekly about what it takes to build a strong brand.
The first thing I respond with is that BRANDS ARE EARNT…not bought. You buy a business name…you create a brand.
The second point is that it’s important to agree on a simple definition of a brand. [...]

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Is This The #1 Business Mistake To Avoid?

This is a story about a small business getting it terribly wrong…and how you can avoid the same mistake.
My local Chamber Of Commerce recently distributed a brochure on behalf of one of it’s members. The brochure asked…“Does Google ignore you?” It then went on for 6 pages explaining how they could ensure this didn’t [...]

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How does Google rank pages? (Or SEO for dummies, like me!)

Author’s note…I’m no SEO guru (at all)…I can barely spell it! BUT…
…that said, I just reviewed a slide presentation made at Wordcamp in San Francisco recently by one of the Google honchos.
Some of it was pretty complicated (there was even a math’s algorithm!) but within the complication was some gold…real gold.
It explained in simple terms [...]

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Do you have a core product offering?

Do you have a core focus in your business? Up until recently, I thought I did…In fact I thought I was laser-focused.
“What I do is crystal clear” I’d say to myself…I help businesses and charities with their marketing efforts with the end result being that they get more inquiry…more customers. Quite a succinct value statement, [...]

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Twitter & Your Business

So I ran a webinar on Twitter and Business today….Click here to view it.
It goes for 30 minutes (plus 15 minutes of questions) and you can view it below.
Why’s it worth watching? Mmmm…well it shares with you some key concepts that, if you spend a moment understanding them, will enable you to develop a mindset [...]

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