The World of Real Estate Marketing Has Changed. Forever.

Are you online? Or do you just have a website?
The world of real estate marketing has changed forever. And for the better.
Running ads, installing boards, printing fliers and having a website are still valid methods of marketing properties and attracting listings, however opportunities abound for the smart Agent who is willing to roll his or [...]

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12 Reasons To Use Social Media In Your Business

Many Clients ask me if they should be utilising the various social mediums available to them.
As long as they’re up for providing ongoing content, and they (or someone within their business) has an inkling about how to find their way around the web, then my view is GIVE SOCIAL MEDIA A GO. And here’s 12 [...]

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10 Things You Need To Do To Build A Healthy Brand

I speak to Clients and groups of business owners weekly about what it takes to build a strong brand.
The first thing I respond with is that BRANDS ARE EARNT…not bought. You buy a business name…you create a brand.
The second point is that it’s important to agree on a simple definition of a brand. [...]

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Message first. Medium second.

Too many business owners and marketers get carried away concerning themselves with where to place their message, when they really should spend more time getting their message right in the first place.
I couldn’t count the amount of times I’ve heard over the years new Clients say to me “Tim, I’ve got to get a website…I [...]

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How single-minded is your marketing?

There’s a key question in any good marketing communication’s brief that asks something like…”What’s the single most important thing you want to tell your prospects?”
It’s based on some consumer behavior theory that states that as humans we aren’t overly good at taking in too much information at any one time. Ironically, as Marketers we often [...]

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4 Ways Video Blogging Will Change My (And Your) Business

I’m excited…My new Flip HD pocket video camera arrives next week.
Besides it being a gadget which excites me anyway…it is so much more than that. It will take the marketing of my business (and my Client’s businesses) to a whole new level. All of a sudden us little guys can have commercials…and interesting ones at [...]

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How does Google rank pages? (Or SEO for dummies, like me!)

Author’s note…I’m no SEO guru (at all)…I can barely spell it! BUT…
…that said, I just reviewed a slide presentation made at Wordcamp in San Francisco recently by one of the Google honchos.
Some of it was pretty complicated (there was even a math’s algorithm!) but within the complication was some gold…real gold.
It explained in simple terms [...]

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Twitter & Your Business

So I ran a webinar on Twitter and Business today….Click here to view it.
It goes for 30 minutes (plus 15 minutes of questions) and you can view it below.
Why’s it worth watching? Mmmm…well it shares with you some key concepts that, if you spend a moment understanding them, will enable you to develop a mindset [...]

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Marketing By Numbers

Every now and then I invite another small business owner to share their personal marketing experiences, tips and tricks. Today’s guest blogger is Jeri Wilson, owner of Hawkeye Business Services. I came across Jeri on Twitter where she was offering her Followers a commission for referrals. I love seeing small business owners using Twitter to [...]

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32 Small Business Marketing Ideas

A few days ago I put a simple question out on LinkedIn…What’s your best small business marketing idea?
Within 48-hours I had 31 responses…Ah, the power of social networks!
My idea is to join online and offline social networks…Join and start conversations.
Here are the 31 others… 31 Small Business Marketing Ideas.
If you use one and benefit then [...]

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