Am I missing something?

Is it me or is it them? I’m feeling a bit let down at the moment. You see I’m running these two marketing workshops in March for Not-For-Profit organisations to learn about traditional and innovative marketing ideas. Attendance fee is $347 for each session. A session runs for 4-hours. Here’s the info http://theideasguy.com.au/workshops Getting them [...]

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Is it OK to plan less, and act more?

At the end of last year, I made a business decision to do more educating and less writing. To share the knowledge and ideas I’d collected in the various corners of my mind over the past 20+ years working in Marketing Communications. Strategy documents no longer excited me…Marketing theory often falls on deaf ears. And [...]

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