How To Rewrite Your Website Copy So That It Sings

Task 1 for this coming week is to rewrite my website. Yep…my entire website.
A big task in my mind…I’ve been mulling over it for weeks.
The thought of updating who I am, what I do, how I do it, why people should use my services…and making it all unbelievably interesting has been doing my head in. [...]

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Do Prospects Know How To Use You?

It often occurs to me that customers and prospects only know a little of what I offer.
Does this mean my offer is too broad? Or is it that I don’t make clear what it is I do?
I suspect it’s both…which is kind of ironic given I specialise in marketing communications of which Lesson 1, Term [...]

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Message first. Medium second.

Too many business owners and marketers get carried away concerning themselves with where to place their message, when they really should spend more time getting their message right in the first place.
I couldn’t count the amount of times I’ve heard over the years new Clients say to me “Tim, I’ve got to get a website…I [...]

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How single-minded is your marketing?

There’s a key question in any good marketing communication’s brief that asks something like…”What’s the single most important thing you want to tell your prospects?”
It’s based on some consumer behavior theory that states that as humans we aren’t overly good at taking in too much information at any one time. Ironically, as Marketers we often [...]

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8 Sure Fire Ways To Creating Copy That Sells

In my Marketing workshops for small business owners I talk a lot about how important it is to get your message right before you worry about where to put it. I call this simply – The Message VS The Medium.
In my experience working with 100s of SMEs over the years they too quickly race to [...]

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