How To Rewrite Your Website Copy So That It Sings

Task 1 for this coming week is to rewrite my website. Yep…my entire website.
A big task in my mind…I’ve been mulling over it for weeks.
The thought of updating who I am, what I do, how I do it, why people should use my services…and making it all unbelievably interesting has been doing my head in. [...]

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Is This The #1 Business Mistake To Avoid?

This is a story about a small business getting it terribly wrong…and how you can avoid the same mistake.
My local Chamber Of Commerce recently distributed a brochure on behalf of one of it’s members. The brochure asked…“Does Google ignore you?” It then went on for 6 pages explaining how they could ensure this didn’t [...]

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Twitter & Your Business

So I ran a webinar on Twitter and Business today….Click here to view it.
It goes for 30 minutes (plus 15 minutes of questions) and you can view it below.
Why’s it worth watching? Mmmm…well it shares with you some key concepts that, if you spend a moment understanding them, will enable you to develop a mindset [...]

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8 Sure Fire Ways To Creating Copy That Sells

In my Marketing workshops for small business owners I talk a lot about how important it is to get your message right before you worry about where to put it. I call this simply – The Message VS The Medium.
In my experience working with 100s of SMEs over the years they too quickly race to [...]

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Simplicity Wins Over Detail Everytime.

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Building a brand is all about EMOTION

A brand is best defined as an emotional attachment.
Newsletters, brochures, websites, advertisements and even blogs are all mediums of communication that aim reach out to your target market and create that attachment. A major part of any of these mediums is the copy…the other part of course being the visuals.
Without effective copy, your market may [...]

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