What’s the cost of a smile?

I like shopping at warehouse type stores.
Chemist Warehouse. JB Hi-Fi. Bunnings.
You know, the stack ‘em high, sell ‘em low set-ups?
In doing so I actually feel as though I save quite a lot of money.
Unfortunately though, as a general rule, the customer service stinks. Does it really cost more to smile? To look someone in the [...]

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Do Prospects Know How To Use You?

It often occurs to me that customers and prospects only know a little of what I offer.
Does this mean my offer is too broad? Or is it that I don’t make clear what it is I do?
I suspect it’s both…which is kind of ironic given I specialise in marketing communications of which Lesson 1, Term [...]

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Handling Customer Complaints

How often are you pleasantly surprised by great customer service? If you’re like me, then sadly not very often. But recently, I had a good customer service experience that demonstrates the best way to handle customer complaints.
Last winter I had a fire grate made. For $170 I got what appeared to be [...]

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12 Reasons To Use Social Media In Your Business

Many Clients ask me if they should be utilising the various social mediums available to them.
As long as they’re up for providing ongoing content, and they (or someone within their business) has an inkling about how to find their way around the web, then my view is GIVE SOCIAL MEDIA A GO. And here’s 12 [...]

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Am I missing something?

Is it me or is it them?
I’m feeling a bit let down at the moment.
You see I’m running these two marketing workshops in March for Not-For-Profit organisations to learn about traditional and innovative marketing ideas.
Attendance fee is $347 for each session. A session runs for 4-hours. Here’s the info http://theideasguy.com.au/workshops
Getting them to sign up has [...]

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Grate Customer Service

How often are you pleasantly surprised by great customer service? If you’re like me, then sadly not very often. But things changed on Monday.
You see, last Winter I had a fire grate made. For $170 I got what appeared to be a solid piece of craftsmanship. But after only twenty fires, it started to lose [...]

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