10 Big Marketing Predictions For 2010

If you read one article on where marketing is heading in 2010, then this is it. It’s already been tweeted 627 times as I write this into! It’s written by David Garland of Rise To The Top and I think he’s nailed it – from claiming the 30 second is FINALLY dead, to big brands [...]

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5 Reasons To Invest In Marketing

There are many reasons…here’s 5 to kick things off:

Marketing is the quickest way to a sale. Great marketing identifies a problem your customer or prospect is experiencing and then provides them with a solution that gives them every reason to buy from you (and not your competition). Think of it like this…the marketer of a [...]

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4 Hurdles To Doing Business

I just visited a local graphic designer who had on her office door…By Appointment Only.
It got me thinking how, as business owners, we can have systems and structures in place that actually make it hard for people to do business with us. Here’s four that come to mind:
1. Not making your contact details freely available…they [...]

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Handling Customer Complaints

How often are you pleasantly surprised by great customer service? If you’re like me, then sadly not very often. But recently, I had a good customer service experience that demonstrates the best way to handle customer complaints.
Last winter I had a fire grate made. For $170 I got what appeared to be [...]

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12 Reasons To Use Social Media In Your Business

Many Clients ask me if they should be utilising the various social mediums available to them.
As long as they’re up for providing ongoing content, and they (or someone within their business) has an inkling about how to find their way around the web, then my view is GIVE SOCIAL MEDIA A GO. And here’s 12 [...]

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10 Things You Need To Do To Build A Healthy Brand

I speak to Clients and groups of business owners weekly about what it takes to build a strong brand.
The first thing I respond with is that BRANDS ARE EARNT…not bought. You buy a business name…you create a brand.
The second point is that it’s important to agree on a simple definition of a brand. [...]

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How single-minded is your marketing?

There’s a key question in any good marketing communication’s brief that asks something like…”What’s the single most important thing you want to tell your prospects?”
It’s based on some consumer behavior theory that states that as humans we aren’t overly good at taking in too much information at any one time. Ironically, as Marketers we often [...]

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How does Google rank pages? (Or SEO for dummies, like me!)

Author’s note…I’m no SEO guru (at all)…I can barely spell it! BUT…
…that said, I just reviewed a slide presentation made at Wordcamp in San Francisco recently by one of the Google honchos.
Some of it was pretty complicated (there was even a math’s algorithm!) but within the complication was some gold…real gold.
It explained in simple terms [...]

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Do you have a core product offering?

Do you have a core focus in your business? Up until recently, I thought I did…In fact I thought I was laser-focused.
“What I do is crystal clear” I’d say to myself…I help businesses and charities with their marketing efforts with the end result being that they get more inquiry…more customers. Quite a succinct value statement, [...]

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Twitter & Your Business

So I ran a webinar on Twitter and Business today….Click here to view it.
It goes for 30 minutes (plus 15 minutes of questions) and you can view it below.
Why’s it worth watching? Mmmm…well it shares with you some key concepts that, if you spend a moment understanding them, will enable you to develop a mindset [...]

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