Handling Customer Complaints

How often are you pleasantly surprised by great customer service? If you’re like me, then sadly not very often. But recently, I had a good customer service experience that demonstrates the best way to handle customer complaints. Last winter I had a fire grate made. For $170 I got what appeared to be a solid piece [...]

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Is This The #1 Business Mistake To Avoid?

This is a story about a small business getting it terribly wrong…and how you can avoid the same mistake. My local Chamber Of Commerce recently distributed a brochure on behalf of one of it’s members. The brochure asked…“Does Google ignore you?” It then went on for 6 pages explaining how they could ensure this didn’t [...]

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Marketing By Numbers

Every now and then I invite another small business owner to share their personal marketing experiences, tips and tricks. Today’s guest blogger is Jeri Wilson, owner of Hawkeye Business Services. I came across Jeri on Twitter where she was offering her Followers a commission for referrals. I love seeing small business owners using Twitter to [...]

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Six steps to doubling your Cafe business using Twitter

I love it when I see a small retail business using social media intelligently. In fact no, I love it when I see small business using social media. Period! I mean, there’s too many reasons supporting the fact that it’s just a bloody good idea. Like…No cost of entry…No…not low. That’s good isn’t it? So [...]

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Come On Marketers…Lighten Up!

The world can be such a serious place. Having three children who are now of news-watching age reminds me of this every day. If it’s not bush fires…It’s terrorism. If it’s not terrorism it’s a horrific car accident. Murders. Recession. Concession. Depression. Blah blah blah. You get my drift. However, the good news is that [...]

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Five Killer Ways To Be Part Of Your Local Community

I’ve been thinking about this idea of local businesses ensuring they’re well and truly part of their community. The thought came to me this morning as I was walking to my office. You see, I’m lucky enough to have an office in my local village’s shopping centre…It’s not big but that doesn’t stop at least [...]

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