Message first. Medium second.

Too many business owners and marketers get carried away concerning themselves with where to place their message, when they really should spend more time getting their message right in the first place. I couldn’t count the amount of times I’ve heard over the years new Clients say to me “Tim, I’ve got to get a [...]

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Is it OK to plan less, and act more?

At the end of last year, I made a business decision to do more educating and less writing. To share the knowledge and ideas I’d collected in the various corners of my mind over the past 20+ years working in Marketing Communications. Strategy documents no longer excited me…Marketing theory often falls on deaf ears. And [...]

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