10 Things You Need To Do To Build A Healthy Brand

I speak to Clients and groups of business owners weekly about what it takes to build a strong brand. The first thing I respond with is that BRANDS ARE EARNT…not bought. You buy a business name…you create a brand. The second point is that it’s important to agree on a simple definition of a brand. [...]

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Here’s how Obama Used Social Media

There are many, many reports and opinions going around about how Social Media can work for businesses and organisations. Well, you officially have my permission to stop searchiing for and reading all of them. This is the only one you’ll need. Beautifully titled The Social Pulpit : Barak Obama’s Social Media Toolkit, it takes you [...]

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Is it OK to plan less, and act more?

At the end of last year, I made a business decision to do more educating and less writing. To share the knowledge and ideas I’d collected in the various corners of my mind over the past 20+ years working in Marketing Communications. Strategy documents no longer excited me…Marketing theory often falls on deaf ears. And [...]

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