10 Big Marketing Predictions For 2010

If you read one article on where marketing is heading in 2010, then this is it. It’s already been tweeted 627 times as I write this into! It’s written by David Garland of Rise To The Top and I think he’s nailed it – from claiming the 30 second is FINALLY dead, to big brands [...]

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Simplicity in design scares, yet excites me!

This whole idea of simplicity in design fascinates me. Especially in regards to websites, whose beauty lies often in the fact that you can rattle on forever about how good you are! I know that’s bad copy, but you can if you want to! The fat is however:
1/ I have no eye for design yet [...]

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Stop YELLING!

I hardly ever listen to commercial radio…it scares me.
However, I happened to tune in today and was reminded why this is the case.
EVERYONE’S YELLING.  The announcers, the ads…the guy in the traffic helicopter!
Is this really what we, us consumers, are demanding? Really?
Would a station that was chilled out, relaxed…fail? Would we all go “That’s shite. [...]

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Paddle Pops & Remote Control Helicopters

I bought a Paddle Pop today…an ice-cream that should have taken me way back to when I was 10 or so.
Instead, all I could think of was how hard the manufacturer had worked at reducing costs whilst still being able to deliver an ‘acceptable’ product.
I’m noticing this  a lot lately…products ‘aint what they used to [...]

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Do You Expect A Response To Every Proposal You Submit?

Every now and then I send a tweet out that hits a nerve.
My most recent one was this “Am I wrong to think it’s rude when someone doesn’t respond to a proposal or simply says you’re “too expensive”?
Within minutes I had quite a number of responses. Here’s a few:
“You’re not wrong…. and ‘too expensive’ is [...]

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How single-minded is your marketing?

There’s a key question in any good marketing communication’s brief that asks something like…”What’s the single most important thing you want to tell your prospects?”
It’s based on some consumer behavior theory that states that as humans we aren’t overly good at taking in too much information at any one time. Ironically, as Marketers we often [...]

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4 Ways Video Blogging Will Change My (And Your) Business

I’m excited…My new Flip HD pocket video camera arrives next week.
Besides it being a gadget which excites me anyway…it is so much more than that. It will take the marketing of my business (and my Client’s businesses) to a whole new level. All of a sudden us little guys can have commercials…and interesting ones at [...]

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20 Doable Marketing Ideas

This blog post is a result of my most successful Twitter campaign ever…successful in that the ideas took me 5-minutes to post and added 30 Followers in a matter of minutes. The campaign was made up of 20 tweets altogether…hash tagged ‘Doable Marketing’. My idea was to share 20 doable ideas that any small business [...]

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Extreme Product Demonstration

I don’t know about you but I love it when I see I see a product (or service) promote itself by an extreme demonstration. The picture tells a thousand words.
How would you use this marketing tactic to promote your business?

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